Chris Cervellera's Resume

Chris Cervellera
me@chriscervellera.com
PO Box 341434
Tampa, FL 33694-1434
Phone: 813-508-4178

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of my resume.

Experience

The Appleton Group, Inc. (Subsidiaries: TAGLaw®, TIAG®, & TAG Academy); St. Petersburg, FL
(July 2010 – Present)

Directed the creation and implementation of marketing and public relations content in domestic and international B2B marketplaces (Distribution channels: print, web, social media, interpersonal presentations, and multimedia)
Cost-effectively directed and managed teams of off-site creative/design professionals, web developers, and other vendors
Increased web traffic across all company websites (on some sites the increase was more than 20% greater than prior year)
Successfully implemented a social media program to increase brand awareness and communication among members of the TAGLaw and TIAG organizations
Integral in the planning and on-location execution of professional service conferences and events (lawyers & accountants) in the United States and internationally (Canada; Switzerland; and Rio de Janeiro, Brazil)
Led and moderated conference sessions, both on-stage and online, covering topics such as: marketing and business development in a professional services business/marketplace
Implemented a variety of software solutions, business processes, and initiatives company-wide to reduce costs and save time

Formed company as an additional source of income by providing marketing and communications services to a variety of clients
Successfully and profitably developed and managed branding, marketing, and communications plans for various businesses and organizations

PAR® (Psychological Assessment Resources, Inc.); Tampa (Lutz), FL
(Nov. 2007 – July 2010)

Primary source of creative direction for marketing collateral for various multimedia channels including: print (catalogs and direct mail), online (website and development of social media presences), multimedia (videos, tradeshow displays, etc.)
Provided valuable knowledge and training to improve various processes and workflows to make production more efficient
Integral in the rebranding of PAR along with the continuous of PAR’s new online presence and various social media strategies
Represented department on various committees including: PAR’s web development and iPhone® APP development committees

Merit Advertising Corp.; Ocala, FL
(May 2004 – Nov. 2007)

Designed and created campaigns, resources, and materials for use by a wide-range of clients including: catalogs, periodicals, newspaper & magazine ads, direct mail, online, and other multimedia channels
Developed and managed various online presences for various companies and organizations
Worked directly with clients in tailoring advertising solutions that were affordable and effective

Rock-it Productions; Ocala, FL
(Jul. 2004 – Jun. 2007)

Hosted/Produced multiple nightly radio shows for "Rock-it Radio" on Daystar 89.5 FM (26,000 watt station - covering 1,000,000 people in Central Florida)
Designed program schedule with different segments that increased listener participation and feedback through listener driven phone and email segments

B2B marketing and public relations expertise (domestic and international marketplaces)
Management and direction of creative projects, processes and personnel
Excellent communication skills as an experienced copywriter, public speaker, and on-air radio presenter
Knowledge and expertise in various creative software programs including the Adobe Creative Suite (CS3, CS4, & CS5)

Former Segment co-chair of the EMERGE Program of the Greater Tampa Chamber of Commerce (2010)
Volunteer with the United Way program Hands on Tampa Bay

Request references by emailing me@chriscervellera.com or read a few testimonials.